On April 21, 2025, Guangxi Chesir Pearl Materials Co., Ltd. successfully held a product technology exchange meeting with the theme of “Building Up Momentum for a Win-Win Future” at the headquarter of Chesir. Personnel from technology, marketing and sales departments, as well as representatives of partners, gathered together to enhance product technology knowledge and strengthen market development capabilities through technical analysis, case studies and strategic comparison.

This exchange meeting，tailor-made to the new situation and new challenges of the current industry environment，set up a targeted curriculum system. The head of the Marketing Department systematically explained the technical advantages and application scenarios of our pearlescent products, with a focus on professional interpretation of the performance parameters, application solutions and differentiation of industrial-grade products in fields such as coatings, plastics and powder coatings. “Products are the cornerstone of the market. Only by thoroughly understanding the technical details can we precisely match the needs of our customers.” Chen Min, the sales director, pointed out that in 2025 Chesir will deepen the “technology + service” dual-drive model, launch customized solutions in incremental markets such as new energy vehicles and high-end applications, and enhance market competitiveness by precisely matching customer needs.

Participants visited the technology research and development center. The technical team demonstrated the entire process of practical application of pearlescent materials in powder coatings on the spot and analyzed the product technology frontier and market prospects in detail in combination with actual application scenarios. Through practical sessions such as color matching and spraying, the operation methods and techniques in actual application were demonstrated to help everyone understand the performance advantages of the product visually, accumulate more experience in application scenarios, and improve the professionalism of customer service.

A special discussion session was set up where participants engaged in a lively discussion on marketing strategies for industrial-grade products. The participants，full of energy and enthusiasm, actively spoke up during the discussion. Whenever a question was raised, the participants expressed their opinions. Through comparing case and sharing experiences, several practical strategies and sales optimization suggestions were proposed to inject new impetus into subsequent market development.

With the goal of “strengthening professional capabilities internally and expanding new growth externally”, this product technology exchange session, through the three-dimensional improvement of “technology empowerment – scenario practice – strategy co-creation”, not only deepened everyone’s understanding of the technical details of the product, but also effectively strengthened the team’s professional quality and market insight. Chesir will continue to move forward with both technological innovation and market insight, and work with partners to explore new blue ocean in industry and create greater value for customers.